![]() ![]() “There's so much news that's breaking every day in so many different areas that they help reporters stay on top of the news.” “They are the AP and Reuters of Twitter,” said Yashar Ali, a political operative and fundraiser turned freelance journalist, who is an obsessive political Twitter user in his own right. But in a presidency that plays out primarily over Twitter and cable news, Jaffy and Griffin were already in perfect position at Trump’s media nexus with all the resources of the internet and a multinational broadcast organization. The two are hardly the only journalists to tweet breaking news, to be sure. Their relentless output, which, in a different environment, might have felt exhausting, is now a mooring force for a growing number who feel bombarded by breaking news and fear they might miss the next bombshell. Between the two, they somehow manage to tweet virtually every piece of news and opinion of the day - from a fact-check of that morning’s controversial Trump tweet, to a late-night Washington Post or New York Times bombshell report - and always with plenty of screenshots.Īs news cycles grow faster and more overwhelming, Jaffy and Griffin have become feeds of record for obsessive political journalists and casual Twitter users alike. ![]() When a reporter in the NBC News operation has an exclusive, Jaffy or Griffin are often first to post the relevant details. (NBCUniversal is an investor in BuzzFeed.)īe it a press conference on Capitol Hill, cabinet meeting pool spray from the White House, Trump golf outing, or fiery segment on Morning Joe - you’ll see it first from Jaffy or Griffin. The two men, who at MSNBC and NBC Nightly News work in different parts of the company, are said to share something of a rivalry, according to sources. Jaffy boasts a larger following than Griffin, with about 245,000 followers. Bradd Jaffy - an editor and writer for the NBC Nightly News broadcast - has become a Twitter celebrity with a similar string of obsessive viral news posts. Griffin’s tweet has more than 43,000 retweets and 89,000 likes.įor those who follow his account, the tweet is vintage Griffin: a nugget of breaking news, packaged tightly with a line of inoffensive but somewhat incredulous analysis - as if to say, 'omg, I know.’ Seconds later, Kyle Griffin, a producer for MSNBC's The Last Word, grabbed the cover image and tweeted it to his 200,000-plus followers with a splash of knowing commentary: "Oh boy. Basil Cathedral spreading across the south-facing columns of the White House - Russia literally taking over America.īut Vella’s viral tweet was immediately overshadowed. on May 18, Time executive editor Matt Vella tweeted the magazine’s weekly cover, an image perfectly engineered to generate fodder for cable news and unleash screenshots across Twitter: the onion domes and red paint of Moscow's St. ![]()
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